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Title details for Crisis of Character by Peter Firestein - Available

Crisis of Character

Building Corporate Reputation in the Age of Skepticism

by Peter Firestein
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Reputation matters—now more than ever. Public opinion in the wake of the financial meltdown has revealed the public’s abiding mistrust of corporations and the executives who run them. Scrutiny from the Internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. In today’s economy, reputation is a prime factor in a corporation’s bottom line. Via its groundbreaking Seven Strategies of Reputation Leadership, Crisis of Character offers a fail-proof way for executives to immunize themselves and their companies against the breakdowns that can happen to even the most prominent organizations. Using real-life examples (from Merck and Citigroup to Hewlett-Packard and Coca-Cola), Crisis of Character presents concrete ways executives can shape the internal corporate culture to support their business interests. This book’s many stories vividly illustrate how corporate strategy must shift to deal effectively with globalization and the new environmental and human rights standards that come with it.

Crisis of Character offers invaluable advice to anyone who operates in the public sphere—and who understands that reputation is the key to survival.

  • Creators

  • Publisher

  • Release date

    November 3, 2009

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9781402776755

    • EPUB ebook

      • ISBN: 9781402776755
      • File size: 491 KB

  • Languages

    • English

  • Reviews

    • Library Journal

      August 15, 2009
      Reputation risk management consultant Firestein (president, Global Strategic Communications) offers a down-to-earth guide for executives to shape their organizations' reputations. Rather than relying on bullet points and quick fixes, Firestein gives appropriate examples of companies with good and bad reputations, then focuses on his seven strategies of reputation leadership (e.g., building a reputation from the inside out). This thoughtful treatise would be a good addition to any management collection.

      Copyright 2009 Library Journal, LLC Used with permission.

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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