A Story of Farmers' Markets, Local Food, and Saving the Family Farm
Starred review from May 6, 2013
Pritchard's engaging memoir opens with him, new English degree in hand, deciding to take over the family farm after fall harvest profits fail to materialize. What follows is a remarkable odyssey of food from farm to table; a classic against-all-odds narrative that will have readers changing their shopping habits. Pritchard is a born storyteller with a shrewd ability to make lively everything from his father's battle with a rogue pig to simple chores like selling firewood or bailing hay. His learned-the-hard-way experiences are thoroughly entertaining and non-farmers will absorb enough about raising livestock and tending land to broaden their expertise at the farmers' market and grocery store. He also addresses the politics involved in supporting local organic meat including issues of price, health, and the environment. By the end of his wonderful book, Pritchard lies in a field pondering his own slim margin of success from slowing things down in our fast paced world; a well-deserved moment of happiness for this important new spokesperson of the future of agriculture and poet of the earth. Agent Stephany Evans, FinePrint Literary.
May 15, 2013
Once on the brink of virtually disappearing only decades ago, the family farm has recently been enjoying a resurgence due to the popularity of organic livestock and produce. Disenchanted with a looming desk job and eager to save his family's multigenerational Shenandoah Valley farm, Pritchard celebrated his mid-1990s college graduation by rolling up his sleeves and brainstorming to find ways of keeping his parents' 400-plus acres of land from being portioned off to agribusinesses. This engaging first-person account is filled with gentle humor and colorful anecdotes about the false starts and pitfalls Pritchard faced before finally settling on raising grass-fed cattle and sheep. Desperate to improve on the tiny profits the farm was making selling corn, Pritchard tried marketing firewood, then chickens, then beef, running a gauntlet of sometimes comical challenges, including broken-down farm equipment and his father's attempt to sell frozen chickens from his D.C. office. Anyone who has been bit by the farming bug will find lessons aplenty here, while urban readers will enjoy a vicarious slice of farm life.(Reprinted with permission of Booklist, copyright 2013, American Library Association.)